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The ONLY lesson from every social media brand fail example ever
Everyone wants to go viral on social media. But sometimes your brand ends up going viral for the wrong reasons. After every such social media brand fail, we experience a familiar cycle. Somebody (or...
View ArticleThree ways to nail customer care on social media
When it comes to customer care, social media offers a chance for your brand to shine. But as with any public forum, it can be risky. A few missteps and you could have the community picking your brand...
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How brands can use social media analytics in 2017
Social media has developed into an effective component of digital strategy, but measuring its performance is still a challenge. How will analytics affect social media in 2017? It’s interesting to...
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Seven B2B marketers rocking it on social media
The difference between B2C social media marketers and those on the B2B side of the fence is like the difference between hard rock and classical music. You might think of the B2C peeps as the cool kids,...
View Article5 things hotels are doing wrong on Facebook
Statistics from Facebook show that there are 1.86 billion monthly active users on its social media platform as at December 31, 2016. Imagine having just 5 percent of these numbers booking your hotel...
View ArticleOptimizing Facebook ads for success and better ROI in 2017
According to reports from Facebook, the platform boasts over four million advertisers with 70 percent of Facebook’s advertisers coming from outside the United States. Every year, the average business...
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13 epic stats and facts from The State of Social webinar
On March 23, ClickZ Intelligence held the webinar ‘The State of Social 2017’ in association with Tracx. As part of the presentation, a huge number of stats and facts were shared about social media,...
View Article10 ways Major League Baseball teams win on social media
There may still be a little chill in the air in some parts of the country, but spring has arrived and so has one of the biggest rites of this time of the year: the beginning of the Major League...
View ArticleFive universal principles of social media engagement for businesses
Despite everything you read and no matter what anyone else tells you, there’s really no secret to success for marketers on social media. Obviously, you can put the odds in your favor if you follow the...
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Four lessons for creating a joined-up social strategy
ClickZ’s Social Media Masterclass webinar on the Dangers of Disjointed Social contained some fantastic guidance for companies seeking to integrate their social media activities more effectively. The...
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How brands are creating communities and cultural moments on TikTok
30-second summary: TikTok offers a great new opportunity for brands to engage with consumers. But realness wins. The platform boasts nearly 700m monthly active users globally. They watch 7 minutes of...
View ArticleThe holiday guide to cross-platform social media advertising
30-second summary: To capture consumer attention, brands need to rapidly test and iterate to drill down and find the winning creatives that resonate with their audiences and drive the best...
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The role of AI & social media marketers in a B2B marketing campaign
30-second summary: The alignment between advanced technologies and B2B marketing has evolved. Artificial Intelligence (AI) has the potential and capabilities to push B2B marketing to new heights. In...
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Turning TikToks into book sales: Penguin Random House’s influencer marketing...
When you imagine the sort of companies who are successfully taking to TikTok, one that sits in a 600-year-old industry such as publishing might not spring to mind. However, even before the emergence of...
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